SM celebrities who were/are cosmetic brand models

Missha - BoA, TVXQ

Vanila Co - Jessica

Mamonde - Yuri, Siwon

The Face Shop - Seohyun

Etude - Go Ara, SHINee, Sulli, Krystal

IPKN - Tiffany, Victoria

Llang - Sooyoung

SK2 - Lee Yeon Hee, Sulli

Tony Moly - Super Junior M, Victoria

Nature Republic - Taeyeon, EXO

Innisfree - Yoona

The Saem - SHINee, Red Velvet

IOPE - Lee Yeon Hee

J.Estina - Jessica

Biotherm - Yuri, Sooyoung, Tiffany

Clean and Clear - Seohyun

Dior - Jessica, Yuri, Tiffany, Hyoyeon, Sunny, Sooyoung

A Solution - Taeyeon, Tiffany

Scinic - Lee Yeon Hee

Lirikos - Go Ara

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Pann: SM is models for all cosmetics

1. [+159, -2] I think EXO is also the model of The Face Shop? Sulli and SHINee also modeled for Nana's B.

2. [+123, -3] Yoona has been the model of Innisfree for 7 years... Amazing

3. [+121, -18] SM has a few actor looks and their female idols don't do sexy concept, so their natural image matches cosmetics. And there isn't an SM artist who looks completely different with makeup because they care about visuals a lot.

4. [+40, -2] Innisfree = Yoona. Yoona = Innisfree. Their image match really well. This gif is the new CF, she looks so pretty.

5. [+40, -1] Honestly, Yoona is the best ㅋㅋㅋㅋ They model for a short time but Yoona has been the model for years. It's literally Innisfree = Yoona. Her natural image suits Innisfree so well. And excluding actors, Yoona looks the prettiest in cosmetic CFs.

6. [+36, -2] Yunho is so handsome

7. [+35, -0] They honestly have big fandoms and great visuals

8. [+34, -2] Yoona was a model of Clean and Clear before debut. She modeled with Kim Soeun, Baek Jin Hee, Son Eun Seo, Baek Jin Hee, and etc but Yoona was the main model ㅋㅋ

9. [+32, -1] When Kim Hye Soo and TVXQ were models of Misha, I bought a lot of their cosmetics. I still have TVXQ lip balm.

10. [+30, -2] There isn't a female SM idol whose looks are too dependent on makeup. That's why they suit to be makeup models. A lot of them look good with both light and heavy makeup.